New ARCOmadrid Concept

ARCOmadrid



Photo: Víctor Garrido

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30th International Contemporary Art Fair, ARCOmadrid
Dates: 16-20 February 2011, open to the public from 18 February

Venue: Halls 8 and 10 at FERIA DE MADRID
Organised by: IFEMA
www.arco.ifema.es

ARCOmadrid, the International Contemporary Art Fair, to be held from 16th to 20th February 2011, has already prepared the guidelines for its new project. And to set them in motion, it has formed a new Organising Committee, whose members are: Helga de Alvear (Galería Helga de Alvear); Rebeca Blanchard (Galería Nogueras Blanchard); Luciana Brito (Luciana Brito Galeria); Pedro Cera (Galeria Pedro Cera); Christopher Grimes (Christopher Grimes Gallery); Soledad Lorenzo (Galería Soledad Lorenzo); Guillermo de Osma (Galería Guillermo de Osma); Moisés Pérez de Albeniz (Galería Moisés Pérez de Albeniz); Rosemarie Schwarzwälder (Galerie Nächst St. Stephan Rosemarie Schwarzwälder) and Max Wigram (Max Wigram Gallery).

Guidelines for ARCOmadrid_2011 project
The framework for the 30th ARCOmadrid project involves a reduction in the size of the fair and its distribution in two Halls 8 and 10.

A new feature of the project is that the next editions of the SOLO PROJECT section will be centred exclusively on Latin America. Another noteworthy introduction is OPENING, a new programme inviting young galleries from emerging European countries, setting aside a separate space within ARCOmadrid especially for them. Furthermore, another new addition is FOCUS RUSSIA, a programme inviting galleries and projects showcasing the very best of current art production from Moscow and Saint Petersburg.

With regards to the Experts Forum, the format will change to make it more of a meeting place for museums, art centres and biennial directors, curators and galleries but will still bring to Madrid our 100 key curators and museum directors..

ARCOmadrid 30th Anniversary
The International Contemporary Art Fair is celebrating its 30th anniversary in 2011; three decades to its credit working wholeheartedly for the promotion of collecting and the development of a network of infrastructures for Contemporary Art. This experience has earned ARCOmadrid a solid reputation as a platform for the art market and a meeting place for gallerists and collectors.

To commemorate the anniversary, the upcoming event is preparing a number of incentives and actions conceived to attract to Madrid all of those art world agents in the art world who have enjoyed ARCOmadrid in the past.

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